Active campaigns

Next up — the next 14 days

All campaigns

Every chapter,
every drop.

Start with Quick create (name + description) or paste a giant JSON timeline via Import JSON. Each card opens into Deck / Plan whenever events exist.

Campaign

Master Calendar

May 2026

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Production

Weekly shoots

Each shoot is a modifiable package — your brief and materials in, the agency's deliverables and crew out. One card per week.

Workspace

Team directory

Anyone who has signed in with Google appears here. Assign people to calendar days from Master Calendar → open a date → Attendees.

Vision

The Vision.

The permanent identity of Naujawan. Always one click away when someone on the team is writing copy, planning a shoot, or deciding what stays and what gets killed.

Pillar 01 — The Lens

Open mind, always.

Demonstrated, never stated

The "jawan" in Naujawan. Youth as a state of mind. The active choice to never let ego calcify into certainty. The elder who can still learn from a child. Hold your framework lightly enough that new truth can still enter.

Pillar 02 — The Heart

There is no other.

Respect the difference

The heart of the brand. One source, one divine, expressed through every human being. Differences are not separation — they are uniqueness. The stranger is not other. They are you, expressed differently.

Pillar 03 — The Anchor

On the come up.

Man jeete jag jeet

Conqueror's mindset. Not arrogance — certainty. The obstacle outside is never the real obstacle. Win the internal battle and nothing external can stop you. The diaspora kid forged by the in-between. Chest up. Eyes forward.

Voice — the one rule.

Does this make someone feel something about Naujawan, or does it just show a product? If it just shows a product, rewrite it.

+ On brand

"He gave strangers his last name. That's the whole brand."

"For the ones that feel at home everywhere and nowhere at the same time."

"Rooted but not rigid."

"When did you stop asking why?"

"Embrace the culture. All of it."

"This isn't merch. It's a chapter."

— Off brand

"Check out our new drop! Link in bio!"

"Representing the culture since day one."

"Perfect gift for your Punjabi friend!"

"We believe in inclusivity and respect for all cultures."

Any caption that explains the brand's values instead of demonstrating them.

Hard lines — what Naujawan never does.

Never positions as a brand for one community only — the door is always open.
Never produces basic heritage merch — not a tee that just says "Panjab" with no deeper meaning.
Never frames itself as event or club wear.
Never chases memes or trends with no substance attached.
Never preaches — philosophy is felt through the work, never lectured.
Never uses negative framing — no disclaimers about what the brand is not.
Never produces low quality content — one great post beats ten average ones.
Never announces the long-term global chapter vision prematurely — it is earned through execution.

Reference points

Chrome Hearts — premium, dark, prestigious. Nothing cheap, nothing loud for the sake of loud.
Inkquisitive — Sikh artist who creates for everyone, not just one community.
Enfants Riches Déprimés — underground luxury. Serious about the craft.

Data & JSON

How to
bring data in.

Brief campaigns via New Campaign → Quick, full timelines via Import JSON, and production sheets per calendar cell as shot-day JSON. The Markdown export is optimized for Claude; this page summarizes the flows.

1. Quick briefing

Opens the modal → Quick tab. Gives name + optional description. App seeds a sixty-day horizon and an auto deck until you supersede it with richer JSON.

2. Campaign JSON (Import JSON)

Modal → Import JSON. Paste or load a UTF-8 .json file whose root is an object. Required field: name. Every events[] row needs ISO date and type; malformed rows drop with a console warning. Start/end derive from events when omitted. Optional giant html fills the iframe deck.

{
  "name": "May 2026 — Identity month",
  "description": "Five hero pulls + rhythm posts.",
  "status": "active",
  "accent": "#c8102e",
  "start": "2026-05-01",
  "end": "2026-06-15",
  "events": [
    { "date": "2026-05-08", "type": "shoot", "title": "Shoot 1", "note": "A/B coverage" },
    { "date": "2026-05-14", "type": "a-tier", "title": "Intro hero", "pin": 1 }
  ]
}

Oversized payloads & tooling fields

Add extra camelCase keys Claude needs for spreadsheets or automations—they round-trip inside JSON/Firestore as long as they stay plain data (no undefined). Only recognized fields hydrate the planner UI.

3. Shot-day JSON per calendar cell

Open Master Calendar, click any date → Shot day pack (JSON). Accepts one JSON object `{}` (not an array). Gold marker on cells means saved data. Typical keys: callTime, wrap, location, scenes[], talent[], equipmentCritical[], refs[].

{
  "callTime": "06:30",
  "wrap": "20:30",
  "location": "Stage A",
  "scenes": [
    { "id": "S01", "description": "Table hero",
      "estBlocks": ["08:00–12:30"] }
  ],
  "refs": ["https://docs.example.com/run-of-day"]
}

4. Where everything lives

Campaigns • campaigns/<campaign-id> | Team notes • workspace/dayNotes (ISO → string) | Shot packs • workspace/dayShotDays (ISO → object) | Drive links • workspace/dayDriveLinks (ISO → URL, past days) | Profiles • workspace/orgProfiles | Attendees • workspace/dayAttendees.

Download full guide (.md)

Drop straight into Claude: naujawan-data-guide.md.

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Every chapter,every drop.