Every chapter,
every drop.
Start with Quick create (name + description) or paste a giant JSON timeline via Import JSON. Each card opens into Deck / Plan whenever events exist.
Team directory
Anyone who has signed in with Google appears here. Assign people to calendar days from Master Calendar → open a date → Attendees.
The Vision.
The permanent identity of Naujawan. Always one click away when someone on the team is writing copy, planning a shoot, or deciding what stays and what gets killed.
The "jawan" in Naujawan. Youth as a state of mind. The active choice to never let ego calcify into certainty. The elder who can still learn from a child. Hold your framework lightly enough that new truth can still enter.
The heart of the brand. One source, one divine, expressed through every human being. Differences are not separation — they are uniqueness. The stranger is not other. They are you, expressed differently.
Conqueror's mindset. Not arrogance — certainty. The obstacle outside is never the real obstacle. Win the internal battle and nothing external can stop you. The diaspora kid forged by the in-between. Chest up. Eyes forward.
Voice — the one rule.
Does this make someone feel something about Naujawan, or does it just show a product? If it just shows a product, rewrite it.
Hard lines — what Naujawan never does.
- Never positions as a brand for one community only — the door is always open.
- Never produces basic heritage merch — not a tee that just says "Panjab" with no deeper meaning.
- Never frames itself as event or club wear.
- Never chases memes or trends with no substance attached.
- Never preaches — philosophy is felt through the work, never lectured.
- Never uses negative framing — no disclaimers about what the brand is not.
- Never produces low quality content — one great post beats ten average ones.
- Never announces the long-term global chapter vision prematurely — it is earned through execution.
Reference points
- Chrome Hearts — premium, dark, prestigious. Nothing cheap, nothing loud for the sake of loud.
- Inkquisitive — Sikh artist who creates for everyone, not just one community.
- Enfants Riches Déprimés — underground luxury. Serious about the craft.
How to
bring data in.
Brief campaigns via New Campaign → Quick, full timelines via Import JSON, and production sheets per calendar cell as shot-day JSON. The Markdown export is optimized for Claude; this page summarizes the flows.
1. Quick briefing
Opens the modal → Quick tab. Gives name + optional description. App seeds a sixty-day horizon and an auto deck until you supersede it with richer JSON.
2. Campaign JSON (Import JSON)
Modal → Import JSON. Paste or load a UTF-8 .json file whose root is an object. Required field: name. Every events[] row needs ISO date and type; malformed rows drop with a console warning. Start/end derive from events when omitted. Optional giant html fills the iframe deck.
{
"name": "May 2026 — Identity month",
"description": "Five hero pulls + rhythm posts.",
"status": "active",
"accent": "#c8102e",
"start": "2026-05-01",
"end": "2026-06-15",
"events": [
{ "date": "2026-05-08", "type": "shoot", "title": "Shoot 1", "note": "A/B coverage" },
{ "date": "2026-05-14", "type": "a-tier", "title": "Intro hero", "pin": 1 }
]
}
Oversized payloads & tooling fields
Add extra camelCase keys Claude needs for spreadsheets or automations—they round-trip inside JSON/Firestore as long as they stay plain data (no undefined). Only recognized fields hydrate the planner UI.
3. Shot-day JSON per calendar cell
Open Master Calendar, click any date → Shot day pack (JSON). Accepts one JSON object `{}` (not an array). Gold marker on cells means saved data. Typical keys: callTime, wrap, location, scenes[], talent[], equipmentCritical[], refs[].
{
"callTime": "06:30",
"wrap": "20:30",
"location": "Stage A",
"scenes": [
{ "id": "S01", "description": "Table hero",
"estBlocks": ["08:00–12:30"] }
],
"refs": ["https://docs.example.com/run-of-day"]
}
4. Where everything lives
Campaigns • campaigns/<campaign-id> | Team notes • workspace/dayNotes (ISO → string) | Shot packs • workspace/dayShotDays (ISO → object) | Drive links • workspace/dayDriveLinks (ISO → URL, past days) | Profiles • workspace/orgProfiles | Attendees • workspace/dayAttendees.
Drop straight into Claude: naujawan-data-guide.md.